Web3 GTM & Strategy

Freddy Murillo

Web3 GTM, partnerships, and infrastructure strategy.

About

Growth and strategy across Web3 infrastructure, compliance, and institutional adoption.

At QuickNode, I focus on growth and strategy to help developers and institutions build, scale, and operate blockchain applications reliably across Web3.

Key Accomplishments

Scaled Web3 ecosystems and platforms by leading partnerships, developer onboarding, and go-to-market efforts across DeFi, wallets, NFTs, and Layer-2 networks; helped move products from early experimentation to sustained, real-world usage by thousands of developers and teams.
Worked hands-on with U.S. and international government agencies on crypto compliance, DeFi investigations, and smart-contract-level tracing; supported law enforcement and regulators in understanding complex on-chain activity, illicit finance patterns, and DeFi risk.
Led enterprise and institutional sales and advisory conversations around blockchain analytics, AML, and risk monitoring; advised exchanges, on-ramps, fintechs, and financial institutions on deploying blockchain technology within regulatory and operational constraints.
Currently focused on Web3 infrastructure and institutional adoption, driving strategic growth by helping banks, asset managers, fintechs, and Web3-native companies power tokenization, stablecoins, and real-time on-chain applications with production-grade infrastructure and data.

Experience

Actual roles, companies, and the work behind them.

Current Role

QuickNode

Strategic GTM & Emerging Markets / GTM - Strategic Business

April 2025 - Present

Help partners and customers adopt, integrate, and scale Web3 infrastructure, serving as a trusted point of contact throughout the integration journey.

AnChain.AI

Head of Business Development (Public & Private) / Business Development Manager

October 2022 - March 2025

Led go-to-market strategy and enterprise growth across blockchain analytics, compliance, and investigations for government agencies, financial institutions, and crypto platforms.

Coinbase

Coinbase Wallet

Business Development

January 2022 - August 2022

Focused on ecosystem growth, working with Web3 developers and startups to onboard projects into Coinbase Wallet across DeFi, NFTs, and emerging on-chain use cases.

Polygon Labs

Community Associate

June 2021 - January 2022

Created content, engaged the community, addressed questions, met with industry leaders, and supported onboarding for 1000+ projects.

Developer DAO

Business Development Contributor

February 2022 - December 2022

Led partnerships and ecosystem strategy with Layer-1s, Layer-2s, tooling providers, and Web3 startups to connect builders with resources, grants, and platforms.

GBBC

Global Blockchain Business Council

Ambassador

January 2024 - December 2025

Promoted education, collaboration, and practical blockchain adoption across builders, enterprises, and policymakers.

T-Mobile

Customer Loyalty Market Manager / Sales & Operations Manager

November 2012 - January 2022

Managed operations, training, customer loyalty, sales, service, and change management across retail teams during a period of major organizational transformation.